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Interior & Textile · Fachzeitschrift
Carpet Home
Carpet Home is the trade magazine for the retail rug and carpet market – covering machine-woven carpets, hand-woven rugs and high-quality classical and contemporary knotted rugs. Four times a year with comprehensive news coverage, trade fair reports from around the world, product category features, retailer reports, and the latest colour trends and design ideas. As the only trade magazine of its kind, Carpet Home is published simultaneously in German and English.
Audience
Target group & relevance
Target group
Carpet Home is aimed at senior managers across all sectors of the carpet and rug trade: specialist carpet retailers, carpet departments in furniture retail, online retailers and mail order companies, retail chains and large-format stores, as well as high-end interior decorators and designers. The readership also includes wholesalers, importers and manufacturers – of both machine-woven and handmade rugs. Carpet Home has worldwide circulation: 56% of readers are based in German-speaking Central Europe, a further 17% in Western Europe, 9% in Scandinavia, with additional readers across Southern and Eastern Europe, the USA and other international markets.
Relevance
Carpet Home reaches the carpet and rug trade in its full breadth – from the specialist independent retailer to the international wholesaler – within an editorial environment that knows the industry and has earned its trust. As the only trade magazine of its kind published simultaneously in German and English, Carpet Home commands strong acceptance in the German-speaking core markets as well as across wider European and international markets – a distinction no other title can offer.
Manufacturers, importers and suppliers can reach their target audience across multiple channels – in print, on carpet-mag.de and via the newsletter. Whether display advertising, advertorial or digital banner: Carpet Home places messages where the international carpet trade is looking.
Manufacturers, importers and suppliers can reach their target audience across multiple channels – in print, on carpet-mag.de and via the newsletter. Whether display advertising, advertorial or digital banner: Carpet Home places messages where the international carpet trade is looking.
Cross-media
One brand, multiple channels
Website
Current content and additional information online.
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Content Calendar
| Issue / year | Publication date | Ad deadline | Topics |
|---|---|---|---|
| 03 / 202603/26 | 2026-07-017/1/26 | 2026-06-12 | Salone del Mobile / Fuorisalone: detailed follow-up report, trade fair innovations; product specials: classic Oriental rugs & flatweaves, natural fiber rugs |
| 04 / 202604/26 | 2026-10-0110/1/26 | 2026-08-28 | Trade fair preview: Hometex Winter 2026; Trade fair reports: Flanders Flooring Days; Product specials: Floor mats, shaggy rugs |
| 01 / 202701/27 | 2026-12-0112/1/26 | 2026-11-20 | Trade fair preview 2027: ICFE, Heimtextil, Ambiente; trade fair reports: Hometex Winter 2026; product special: New products for 2027 |
Contact
Contacts
Publisher
SN-Verlag Michael Steinert
An der Alster 21, 20099 Hamburg
Email: carpethome@snfachpresse.de
Phone: +49(40) 24 84 54 0
Editorial
Tim Steinert
Redaktion
An der Alster 21, 20099 Hamburg
Email: tim.steinert@snfachpresse.de
Phone: +49(40) 24 84 54 28
Advertising
Oliver Trettin
Anzeigen
An der Alster 21, 20099 Hamburg
Email: oliver.trettin@snfachpresse.de
Phone: +49(40) 24 84 54 49
Layout
Norbert Lützow
Layout
An der Alster 21, 20099 Hamburg
Email: norbert.luetzow@snfachpresse.de
Phone: +49(40) 24 84 54 12
Reader service
Katharina Neubauer
Leserservice
An der Alster 21, 20099 Hamburg
Email: katharina.neubauer@snfachpresse.de
Phone: +49(40) 24 84 54 44