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Interior & Textile · Fachzeitschrift
BTH Heimtex
BTH Heimtex is the trade magazine for floor coverings, parquet, home textiles, wallcoverings, window blinds, and paints and coatings – with a clear, consistent focus on the retail trade. Eleven times a year, BTH Heimtex reports on market developments, trade fair news, suppliers and successful retail concepts – in depth, impartially and close to the industry.
Audience
Target group & relevance
Target group
BTH Heimtex is aimed at decision-makers across the interior furnishings trade: owners and managing directors in specialist retail, interior decorators, buyers and range managers in wholesale, buying groups and large-format retailers, as well as sales and marketing managers in industry, fit-out contractors and architects. Whether bricks-and-mortar or online – BTH Heimtex is the trade publication for all those with responsibility in the areas of flooring, wall coverings, windows and paint.
Relevance
BTH Heimtex brings together all the relevant product categories of the interior furnishings trade in a single publication – from floor coverings and parquet to home textiles and wallcoverings through to window blinds, paints and coatings. With a clear focus on the retail trade, BTH Heimtex speaks directly to the decision-makers who shape ranges, select suppliers and manage budgets. This makes the magazine a highly effective platform for brand communication within the industry.
Manufacturers, suppliers and service providers can reach this audience across multiple channels – in print, on bth-heimtex.de, via the newsletter, the podcast and on LinkedIn. Whether display advertising, advertorial or digital banner: BTH Heimtex offers the formats and the reach to place messages where the industry is paying attention.
Manufacturers, suppliers and service providers can reach this audience across multiple channels – in print, on bth-heimtex.de, via the newsletter, the podcast and on LinkedIn. Whether display advertising, advertorial or digital banner: BTH Heimtex offers the formats and the reach to place messages where the industry is paying attention.
Cross-media
One brand, multiple channels
Website
Current content and additional information online.
bth-heimtex.de →Newsletter
Industry updates delivered directly to inboxes.
Sign up now →Podcast
Topics and voices from the market in audio format.
Open podcast →Editorial
Content Calendar
| Issue / year | Publication date | Ad deadline | Topics |
|---|---|---|---|
| 09 / 202609/26 | 2026-09-029/2/26 | 2026-08-12 | Focus: Autumn Collections; Floor Coverings + Installation Materials: Dirt Traps; Farbenmagazin: Wholesale Survey Paints + Varnishes; Tapetenzeitung: Designing Walls Digitally; Décor + Fabrics: The New Autumn Collections; Upholstery Fabrics; Sun Protection: Solutions for Special Window Shapes; Also: Digital Fuxx Supplement |
| 10 / 202610/26 | 2026-10-0210/2/26 | 2026-09-11 | Focus: Healthy-living products; floor coverings + installation materials: healthy-living floor design; wholesale survey on carpets / needle felt; Farbenmagazin: healthy-living paints, clay, lime & co.; Tapetenzeitung: healthy-living walls; Deko + Stoffe: healthy-living fabrics; sun protection: healthy-living sun protection; Also: preview of Hometex Winter 2025 |
| 11 / 202611/26 | 2026-11-0211/2/26 | 2026-10-09 | Focus: Decorative and functional accessories; floor coverings + installation materials: moldings, profiles + underlays; Farbenmagazin: Decorative interior plasters; Tapetenzeitung: Unique wall designs, decorative moldings; Deko + Stoffe: Trimmings & Co.; sun protection: decorative technology and accessories; Also: Digital Fuxx supplement |
| 12 / 202612/26 | 2026-12-0112/1/26 | 2026-11-09 | Focus: Preview of the 2027 collections; floor coverings + installation materials: What will the flooring year 2027 bring, wholesale survey on design flooring; Farbenmagazin: colors, materials, surfaces 2027; Tapetenzeitung: specialist retail survey on wallpaper; Preview Heimtextil 2027; Deko + Stoffe: Preview Heimtextil 2027; sun protection: Preview R+T 2027; Also: Preview Imm Cologne 2027 |
| 01 / 202701/27 | 2027-01-041/4/27 | 2026-11-27 | Focus: Spring trade fairs 2027; Flooring + installation materials: Preview BAU 2027; Farbenmagazin: Preview BAU 2027; Tapetenzeitung: Trends 2027; Decoration + fabrics: Trends 2027; Sun protection: Product trends and innovations for R+T 2027; Also: Digital Fuxx supplement; Preview Ambiente & Belétage 2027 |
Contact
Contacts
Publisher
SN-Verlag Michael Steinert
An der Alster 21, 20099 Hamburg
Email: bth@snfachpresse.de
Phone: +49(40) 24 84 54 0
Editorial
Thomas Pfnorr
Redaktion
An der Alster 21, 20099 Hamburg
Email: thomas.pfnorr@snfachpresse.de
Phone: +49(40) 24 84 54 19
Michaela Fischer
Redaktion
An der Alster 21, 20099 Hamburg
Email: michaela.fischer@snfachpresse.de
Phone: +49(40) 24 84 54 19
André Sperber
Redaktion
An der Alster 21, 20099 Hamburg
Email: andre.sperber@snfachpresse.de
Phone: +49(40) 24 84 54 29
Advertising
Oliver Trettin
Anzeigen Farben, Tapeten, Sonnenschutz, Deko & Gardine
An der Alster 21, 20099 Hamburg
Email: oliver.trettin@snfachpresse.de
Phone: +49(40) 24 84 54 49
Alexander Bergerhoff
Anzeigen Bodenbeläge & Verlegewerkstoffe
An der Alster 21, 20099 Hamburg
Email: alexander.bergerhoff@snfachpresse.de
Phone: +49(40) 24 84 54 39
Layout
Sven Mohr-Eggert
Layout
An der Alster 21, 20099 Hamburg
Email: sven.mohreggert@snfachpresse.de
Phone: +49(40) 24 84 54 20
Reader service
Katharina Neubauer
Leserservice
An der Alster 21, 20099 Hamburg
Email: katharina.neubauer@snfachpresse.de
Phone: +49(40) 24 84 54 44