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Interior & Textile · Fachzeitschrift
Haustex
Haustex is the trade magazine for beds, bedding, duvets, mattresses and sleep systems, as well as bed, table and household linen – for over 60 years the reference publication of its kind in Europe. Six double issues a year featuring reports from specialist retailers, in-depth product category reviews, supplier portraits and the annual Haustex Star – the award recognising outstanding specialist shops and retail departments. As organiser of the Hometex trade fair in Bad Salzuflen, Haustex is not only a trade publication but a fixture in the industry calendar.
Audience
Target group & relevance
Target group
Haustex is aimed at managers and sales staff in specialist bed retailing – in independent shops, retail chains and large-format stores – as well as bed and bedding departments in furniture retailers, department stores and general retailers. The readership also includes mail order companies, online shops and home shopping TV providers, together with managers and field sales representatives in wholesale and industry. In short: everyone who is responsible for ranges and purchasing decisions in the market for beds, sleep systems and home textiles.
Relevance
Haustex accompanies its readership throughout the year – in print, on haustexmagazin.de and via the newsletter. Regular supplier rankings and exclusive retail evaluations make Haustex the platform where range decisions are prepared. As the official organ of the German Mattress Industry Association and the Association of the Down and Feather Industry, Haustex is deeply embedded in the trade – with a readership that is actively seeking products and suppliers.
Whether display advertising, advertorial or digital banner – Haustex delivers messages across multiple channels to an audience with genuine purchasing intent. And for those who want to meet the industry in person: as organiser of the Hometex trade fair in Bad Salzuflen, Haustex brings retailers and manufacturers together face to face once a year.
Whether display advertising, advertorial or digital banner – Haustex delivers messages across multiple channels to an audience with genuine purchasing intent. And for those who want to meet the industry in person: as organiser of the Hometex trade fair in Bad Salzuflen, Haustex brings retailers and manufacturers together face to face once a year.
Cross-media
One brand, multiple channels
Website
Current content and additional information online.
haustexmagazin.de →Social
Our channels at a glance.
Editorial
Content Calendar
| Issue / year | Publication date | Ad deadline | Topics |
|---|---|---|---|
| 07 / 202607/26 | 2026-08-178/17/26 | 2026-07-24 | Dossier: Target group focus: How Generation Z, baby boomers and the Silver Society sleep; specialist retail survey on bed linen; new products and impressions from Hometex Sommer; sustainability: knowledge, news, opinions; product specials: mattresses & sleep systems, box spring and upholstered beds; industry trade fairs and events |
| 09 / 202609/26 | 2026-10-0210/2/26 | 2026-09-11 | Dossier: From hemp to high-tech fiber - new materials for the bed; Specialist retail survey mattresses/sleep systems; Sustainability: knowledge, news, opinions; Product specials: current winter collections, natural living, bedroom furnishings (beds, sleep systems, wardrobes, occasional furniture); trade fairs and events in the industry |
| 11 / 202611/26 | 2026-11-0611/6/26 | 2026-10-16 | Focus: Hometex Winter; Sustainability: knowledge, news, opinions; Product specials: new products at Hometex Winter, Best Ager; Industry trade fairs and events |
| 01 / 202701/27 | 2026-12-2812/28/26 | 2026-12-04 | Focus: Spring trade fairs 2027; Industry sentiment survey; Follow-up coverage of Hometex Winter; Sustainability: knowledge, news, opinions; Product specials: Current spring/summer collections; Industry trade fairs and events |
Contact
Contacts
Publisher
SN-Verlag Michael Steinert
An der Alster 21, 20099 Hamburg
Email: haustex@snfachpresse.de
Phone: +49(40) 24 84 54 0
Editorial
Kirsten Boeer
Redaktion
An der Alster 21, 20099 Hamburg
Email: kirsten.boeer@snfachpresse.de
Phone: +49(40) 24 84 54 31
Silja Bernard
Redaktion
An der Alster 21, 20099 Hamburg
Email: silja.bernard@snfachpresse.de
Phone: +49(40) 24 84 54 43
Advertising
Oliver Trettin
Anzeigen
An der Alster 21, 20099 Hamburg
Email: oliver.trettin@snfachpresse.de
Phone: +49(40) 24 84 54 49
Layout
Norbert Lützow
Layout
An der Alster 21, 20099 Hamburg
Email: norbert.luetzow@snfachpresse.de
Phone: +49(40) 24 84 54 12
Reader service
Katharina Neubauer
Leserservice
An der Alster 21, 20099 Hamburg
Email: katharina.neubauer@snfachpresse.de
Phone: +49(40) 24 84 54 44